A training centre's site, built to be found
About the client
Jomo Resource Center runs education and training programmes. People find that kind of provider by searching for the course, not the company, so the site had to answer the search rather than the brand.
The brief
Build the site and the search groundwork together: structure, metadata and performance handled during the build instead of retrofitted afterwards.
The approach
Pages are structured around what people actually search for, with the technical layer (crawlable markup, metadata, structured data and page speed) treated as part of the build rather than a later pass.
Parents and students used to find random social media posts before they found the actual courses. The site and search presence now bring them to the right information first.
What we did
- Site build with a page per programme
- Technical SEO groundwork during the build
- Metadata and structured data
- Performance and Core Web Vitals work
- Brand assets carried through the site
Built with
Next.jsTypeScriptTailwind CSS