A medical students' association, given a whole season's identity
About the client
The Basic Medical Science Students' Association at Olabisi Onabanjo University runs a full programme across an administration's term: an entrepreneurship summit, an inter-faculty games and trade fair, health seminars, a live audio series and recurring community posts.
The brief
Design a term's worth of events for an association whose audience is a single campus, whose channel is Instagram and X, and whose brief arrives event by event rather than all at once. Every piece has to be readable at thumbnail size in a feed, and carry dense logistics (dates, venues, entry fees, account numbers, QR codes) without becoming a poster nobody reads.
The approach
The events are genuinely different in tone, so the system holds them together with structure rather than with a template. Every piece keeps the association crest and administration line in the same place at the top, and a fixed information strip at the base carrying handle, phone and QR. Between those two anchors, each event is free to look like itself: the business summit is corporate and grid-led with speaker portraits in colour blocks, the games fair is a sports poster with the athletes shot on campus, the health seminar is clinical and blue with the guest clinicians framed like a lecture bill.
The logistics are the hard part and they get treated as content, not as small print. Field events, track events and indoor events are set as three labelled columns rather than one run-on list, so a student can find the one they want to enter without reading the whole thing. Entry tiers, account details and the QR sit together in a single block at the base, which is the part someone screenshots.
Student association materials usually look like they were designed overnight by different people. This year's set actually feels like one administration from the first poster to the final programme.
What we did
- Business Summit campaign: key art, speaker cards, programme layout
- Inter-faculty games and trade fair: poster and event schedule
- Health seminar: campaign artwork and activity breakdown
- Live audio series artwork with host cards
- Recurring community and new-month posts
- A fixed crest, administration line and contact strip across the set
- Logistics blocks: entry tiers, payment details and QR codes
The season included
