A festival, a health week and an outreach, across two administrations
About the client
The Students' Physiological Association of Nigeria, Olabisi Onabanjo University chapter, runs a programme that swings from a ticketed campus festival with a booked artist to a medical outreach in the surrounding community, and the work spans two successive administrations.
The brief
Cover a range that runs from entertainment to public health without the association appearing to be two different bodies, and produce the pieces a ticketed event actually needs rather than a single announcement graphic.
The approach
SPAN FEST is treated as a festival brand in its own right, sitting inside the association rather than replacing it: hazard-tape diagonals, a booked artist shot as the headline act, and the full activity list (charades, bottle flip, raffle, arm-wrestling, pageants, trade fair, table tennis, VR, PS4, dance, pick-up line battle) set as three tight columns at the base so a fourteen-item programme still fits above the fold in a feed. The ticket piece is a separate artwork with its own job: price, what it admits, and three named sellers with numbers, because a ticket graphic that does not tell you who to call has failed.
The health work turns the volume down deliberately. The outreach piece leads with a photograph of the screening itself and states the community and the date plainly; Health Week takes a single verb, RE-ACTIVATE, and lets last year's photographs carry the rest. Same crest, same administration credit, completely different register, which is the honest way to move between a party and a blood pressure check.
What we did
- SPAN FEST key art with headline artist treatment
- Festival ticket artwork with pricing and named sellers
- Full activity programme laid out as scannable columns
- Medical outreach campaign artwork
- Health Week identity and photographic recap
- Excos and welcome-back templates for the incoming administration
The season included
